About this index

Technical Marketing is an independent quarterly index of current thinking on the technical marketing discipline as practiced in enterprise software companies. The work this publication maps sits between engineering, product, and the people buying complex technical products.

Editorial connection

The index is edited by Chad Corriveau, founder of ThinkRoot, an independent technical marketing advisory practice. The Demo Coherence Index, the Root Cause Field Notes, and other ThinkRoot work appear in the index alongside curated pieces from other practitioners. Every entry is held to the same editorial standard: the strength of the argument and the specificity of the perspective. Inclusion reflects editorial judgment, not commercial consideration.

This connection is disclosed deliberately. Anyone can verify it by clicking through any of the editor's entries. Better to name it clearly and let the editorial decisions speak for themselves.

Editorial principles

The index is curated, not comprehensive. Pieces are included based on the strength of their argument and the specificity of their perspective, not the size of the brand or the popularity of the author. Editorial notes accompany every entry to identify what each piece gets right, where it falls short, and how it fits in the broader conversation. Empty spaces are intentional and reflect genuine gaps in the field's published thinking.

Submissions and recommendations

Submissions, recommendations, and respectful disagreement are welcome. The publication is actively commissioning original pieces from named senior practitioners for future volumes. Particularly seeking work from technical marketing leaders inside AWS, Snowflake, Salesforce, and Databricks.

Publication schedule

New volumes publish quarterly. Volume 01 was published in Spring 2026. Volume 02 publishes in Q3 2026.